/01Process · el playbook

The checklist most agencies don’t show you.

Every engagement runs the same gauntlet, and you get the receipts at each step. No status-call theater, no jargon, and no “trust us.” Here is exactly what happens after you say yes.

  1. Week 0

    DiscoverDescubrir

    We start with one conversation about your business, not a slide deck about ours. We look at how work actually reaches you today, pull the public record where it helps (your Google listing, your reviews, the permits on file), and tell you plainly what we'd build, what it costs, and what we wouldn't sell you yet.

    You get the receipts

    • A written scope with prices that match the ones printed on this site
    • An honest no on anything we think you shouldn't buy yet, named in writing
    • A timeline with the slow parts flagged (carrier registrations, Google's clocks)

  2. Week 1

    DesignDiseñar

    This is where the direction, the system, and the words take shape, in English and Spanish, written in your voice rather than textbook translation. Nothing goes to build until you've seen it and said yes. For engines, this is the working session where your prices, your territory, and your rules become the machine's rules.

    You get the receipts

    • A visual direction you can react to, not a mood board
    • Copy drafts in both languages
    • Your rate card, targeting cells, and rules, written down and yours to keep

  3. Weeks 1 to 3

    BuildConstruir

    We build production grade from the first commit. Real accounts get created in your name, real data flows from day one, and you get a preview you can click while we work. Progress lands in your inbox in plain words as it ships, so you never wonder what's happening.

    You get the receipts

    • A live preview link that updates as we build
    • Every account created in your name, credentials handed over
    • Plain-language progress notes with no jargon and no dashboards to decode

  4. Launch week

    LaunchLanzar

    Before anything goes live, it runs the full gauntlet. We audit performance, accessibility, security, and search, add structured data, and wire your Google Business Profile and Search Console. Then we fire every form end to end and verify it lands in the real pipeline instead of assuming it works because the page loaded.

    You get the receipts

    • The audit results themselves, actual scores rather than adjectives
    • A live-fire test of every form and alert, with the receipts
    • Search foundations in place, including sitemap, structured data, GBP, and Search Console

  5. Ongoing

    CareCuidar

    We don't disappear after launch, and we don't hold you hostage either. You get the owner's runbook and every login on day one. If you stay, we watch, patch, tune, and report in plain language every week. If you ever leave, the machine keeps running without us. That's the deal.

    You get the receipts

    • The owner's runbook, 15 minutes a day with everything documented
    • Weekly plain-language reports, one short email you can read between jobs
    • Every login, account, and row of data in your name

Week zero starts with one conversation.

Free and honest, in English or in Spanish. If we’re not the right builders for it, we’ll tell you who or what is.

Book the discovery call