Comeback Customers
Your old list, woken up, and you pay only for the names that actually book.
$99 launch fee, credited against the first booked name · $75 per owner-approved booked name, hard-capped at $750 total per campaign
This is a one-time 21-day campaign, not a subscription. The $149 typing fee applies only to paper lists.
“I've got fifteen years of old customers in a drawer full of invoices, but I'm not paying another marketing kid $500 a month to 'build awareness.' You bring one of those folks back through my door with a booked job, and that I'll pay for.”
What it is
A one-time 21-day campaign that wakes up your old customer list with three friendly notes in English or Spanish, written in your voice and sent only to your own customers, never to a bought list. Every Friday you see who booked, with the evidence sitting beside each name, and you decide what counts. You pay only for the names you keep.
What you get
A 21-day, three-touch revival campaign in your voice, in English and Spanish
Mandatory list cleaning before any send, so dead addresses and past unsubscribes never go out
A campaign tracking number that rings straight through to your shop line, live day one
A booking link in every email
A Friday email showing who booked, with what they wrote back beside each name
Keep and remove buttons, because you're the referee and only kept names ever bill
A month-end invoice you pay like any vendor bill, by check, Zelle, or card
Its own sending address, so a 15-year-old list can't hurt your regular email
How it lands
Hand over the list
A QuickBooks or Jobber export, a CSV, or phone photos of the receipt book all work, with a $149 typing fee only when the list is on paper. We need a minimum of 100 emailable contacts, or we don't launch.
We clean it before anything sends
An old list typically bounces 20 to 40%, so we verify every address and scrub past unsubscribes before a single note goes out. Dead ends never get touched.
The campaign runs
Three touches go out over 21 days, throttled and unhurried, in your customers' own language, with the tracking number and booking link in every note.
Friday, you referee
One email shows each booked name with its evidence, something like 'Maria wrote back Tuesday asking for Thursday morning.' Keep it or cross it off, no questions asked.
Month-end, the invoice
You pay $75 per kept name, hard-capped at $750 for the whole campaign, with the $99 launch fee credited against the first. Pay it like any vendor bill.
The guarantee, in writing
Nobody books, you owe nothing beyond the $99 launch fee. And since that fee is credited against the first booked name, any campaign that produces at all launched free.
Live within 3 business days of getting your list, plus 2 to 3 more if it's a paper book.
The honest math
One $300 service call carries roughly $150 in gross profit, which is double the $75 you pay for the name. A typical campaign bills 2 to 5 names, or $150 to $375, and never more than $750 total. Since the $99 launch fee credits against the first booked name, any campaign that produces at all launched free.
Year-one math includes the setup fee. Check any figure on this page with a calculator and it will hold.
The questions owners actually ask
Half those people were coming back anyway.
Then cross them off. Every Friday you see each booked name with what they wrote back sitting right next to it, and you remove anyone you think was returning on their own, no questions asked. You pay $75 only for the names you keep.
Is this spam?
No, this is your own customer list, people you've invoiced, and never a scraped one. Every address is verified first, past unsubscribes are scrubbed, each note carries an unsubscribe link, and the sending is throttled. Three friendly notes go out over 21 days, and then it's done.
My list is a drawer full of paper.
Phone photos of the receipt book are fine. The $149 one-time typing fee covers turning paper into a working list, and it adds 2 to 3 days. A fifteen-year paper list usually carries emails for only 30 to 50% of names, so bring more names than you think you need.
Who decides what counts as 'booked'?
You do. A name bills only when you say it turned into an appointment. Replies, tracked calls over 90 seconds, and booking-link appointments all arrive as evidence beside each name, but your word is the counter, and the cap stays at $750 no matter what.
What happens after the 21 days?
The campaign ends and the cleaned list is yours, every row of it. If you liked watching billed names turn into cash, it graduates into Old Customer Goldmine, the monthly version, with no pressure either way.
Runs well beside
Want this running in your shop?
One free call. We look at your setup and tell you whether this is the right first machine, and if it is not, what is. In English or in Spanish.