Marketing Truth Report
Every ad dollar priced in booked jobs, from Google and Yelp down to the yard signs.
$997 · $299/mo
The yard-sign zone module adds $497 setup and $99/mo for up to 10 tracked zone numbers. The honest qualifier is that this only pencils at $600+/mo in ad spend.
“Between Google, Yelp, and the Facebook guy I'm out $900 a month. Somebody's ads are bringing the phone calls, I just couldn't tell you whose, so I keep paying all of them.”
What it is
One tracking number per ad channel forwards straight to your shop line, so nothing changes for your customers. Every booked job gets matched to the channel that brought it, and Monday's email prices each channel in booked jobs instead of clicks. We measure and stay out of the way, and your leads flow untouched to however you handle them today.
What you get
A tracked line for every channel you pay, whether that's Google, Yelp, or the Facebook guy, live in 1 to 2 days
A Monday email with qualified calls and confirmed booked jobs per channel, plus cost per booked job
Booked-job matches always labeled as a floor, never inflated
A one-tap 'this call became a job' button on every call row
No channel called dead without 10+ qualified calls, zero matches, and your own recording spot-check
A repeat-and-referral bucket so the report adds up to your actual week
Your real number never leaves Google, and the whole setup reverses in 15 minutes
An optional signs module tracking 50 signs by zone, with a monthly move-these-signs list
How it lands
The spend list
One call covers every place you put a marketing dollar, from Google and Yelp to Facebook and the sign guy. Each channel gets its own tracked line, forwarding straight to your shop phone.
Live in days
Tracking numbers go live in 1 to 2 days. Your customers notice nothing, and your real number stays on your Google listing, following Google's own documented call-tracking pattern.
The scoreboard warms up
Your first Monday email arrives inside week one. Booked-job matching sharpens as your invoices flow, and you close any gap with one tap on a call row.
The redirect
At 60 days, every channel has a verdict, with cost per booked job side by side. Dead dollars move onto the channel that books, so the same budget buys a better phone.
Tracked lines are live in 1 to 2 days, your first Monday email arrives inside week one, and verdicts land at 60 days.
The honest math
Cutting a dead channel is the demo, and the payday is the move. Take Yelp at $350/mo with zero booked jobs in 60 days, while Google books nine at about $33 each. Move the dead $350, count conservatively, and three extra booked jobs at $225 gross is $675 a month against $299, which clears the $997 setup by month three.
Year-one math includes the setup fee. Check any figure on this page with a calculator and it will hold.
The questions owners actually ask
Won't a tracking number mess up my Google listing?
No. The tracked line goes in the primary slot and your real line stays on the listing, which is Google's own documented call-tracking pattern. Nothing changes on Yelp, the truck, or the fridge magnets, and the whole thing reverses in 15 minutes.
What if it misses matches and tells me to kill an ad that works?
It can't, by rule. A channel is only flagged dead after 10+ qualified calls, zero invoice matches, and your own spot-check against the call recordings linked in the digest. Booked-job counts are always labeled a floor, because the phone that calls is often the spouse's rather than the one on the invoice.
Are you taking credit for jobs my signs were already bringing?
Never. A $12,000 roof traced to a sign was coming anyway, since the sign was already in the ground. The signs column buys you a decision instead. Inside one season you know which streets make the phone ring, next season every sign sits on a street like those, and the dead ones stop getting reprinted.
Do you touch my leads?
No. This is measurement only, so calls forward straight through and leads hand off untouched to whatever handling you run today. The system counts the calls and leaves the answering to you.
Is $299 worth it at my ad spend?
The honest answer is that this only pencils for shops spending $600+ a month on ads. Below that, the report can't move enough dollars to pay for itself, and we'll tell you so before you sign.
Runs well beside
Want this running in your shop?
One free call. We look at your setup and tell you whether this is the right first machine, and if it is not, what is. In English or in Spanish.