Neighborhood Mail Machine
A real letter on the new owner's fridge before they pick their contractors.
$1,497 · $349/mo + mail at print cost
Letters run about $1.05 to $1.20 and cards about $0.90 to $1.20, postage included, with no markup. You set the cap, and territories are sold exclusive per trade per zip.
“By the time I hear somebody bought that house, they've already got a pool guy, a lawn guy, and some other company's AC magnet on the fridge. I never even got a swing at it.”
What it is
Two triggers feed one mail machine. When an older house sells in your zips, the new owner gets a personal letter inside their first month, and when your crew finishes a job, the forty closest single-family neighbors get a postcard letting them know your company just did the roof on their street. It's real mail in both languages, and you see every piece before it sends.
What you get
A weekly watch on Miami-Dade property sales, covering single-family homes built 2005 or earlier in your zips only
A personal bilingual letter to every new owner inside their first month of ownership
Job-done postcards to the 40 closest single-family neighbors, houses only, never condos or storefronts
Letters printed English on one side and Spanish on the other, the way your customers actually talk
One-tap approval with a full preview, where silence means nothing mails
Roofing copy that passes a Florida-statute check, with no 'free inspection' and no insurance-deductible language, ever
A tracked page, QR code, and promo code on every piece, plus a weekly digest and monthly street map
Your customer excluded, streets deduped for 90 days, and a hard 480-piece monthly ceiling
How it lands
Claim your territory
Pick your zips, which stay exclusive to you per trade. Set your monthly mail cap and the machine enforces it.
Wire the triggers
We connect the weekly county-records watch. For job-site cards, you forward the final invoice to done@ or tap 'Job Done', and that's the whole workflow on your end.
Approve and mail
Every batch lands in your inbox as a full preview. One tap approves it, silence means it never mails, and the card never names your customer or their exact address.
Watch the map
You get a weekly digest of pieces mailed, spend, and responses, plus a monthly street-map recap of where your name landed.
Live within a week. The county records deeds on its own clock, so letters land inside the new owner's first month.
The honest math
Year one all-in, counting the $1,497 setup, twelve months at $349, and roughly 5,400 pieces of mail at cost, runs about $11,700. Break-even is four $10,000 jobs at 30% margin, which means one piece in 1,350 turning into a job, under a tenth of one percent, against names that aren't cold. Everything past the fourth job is profit.
Year-one math includes the setup fee. Check any figure on this page with a calculator and it will hold.
The questions owners actually ask
Isn't this just Valpak?
Valpak mails everybody. This mails the person who bought an old house last Tuesday and doesn't have an AC company yet, with a personal letter instead of a coupon buried in a stack of 40. You're also the only company of your trade that gets your zips.
How fast after a house sells?
The honest answer is that the county posts a sale only after the deed is recorded and processed, typically 2 to 6 weeks after closing. So the promise is inside the first month of ownership, never same week. That's still months before most new owners pick their contractors.
Will the neighbor cards name my customer?
Never. The card says the work happened on their street and leaves out your customer's name and exact address. You also preview every piece before a single one mails.
What does the mail actually cost?
Print cost, passed straight through. Letters run about $1.05 to $1.20 and cards $0.90 to $1.20, postage included. We name one thing up front so it's never a month-one surprise: above roughly 12 mailed jobs a month, the print vendor adds a $260/mo tier, and most shops never touch it.
Is mailing people even legal in Miami-Dade?
That's the point of paper. Physical mail carries none of the texting and email exposure that keeps Miami-Dade class-action lawyers busy, and roofing copy passes a Florida-statute check, with no 'free inspection' and no insurance-deductible language, ever.
Runs well beside
Want this running in your shop?
One free call. We look at your setup and tell you whether this is the right first machine, and if it is not, what is. In English or in Spanish.