Storm Mode + Heat Wave

Modo Tormenta

The one machine that fires on weather, not calendars.

“After that last big blow, crews from Orlando had yard signs up in my neighborhoods before I'd finished checking my own house. Those were MY roofs.”
A composite of real owner conversations

What it is

One weather machine with two modes, both riding the same free government weather feed. Roofers get storm mode, where a real warning means your past customers hear from you within the hour and get in your line. AC shops get heat mode, which reaches your best customers with a booking link the week before the first scorcher and in any week your board looks empty.

What you get

A round-the-clock watch on the National Weather Service feed, checked every 15 minutes
Storm triggers gated to real threats, meaning hurricane and tropical-storm warnings and destructive-level severe storms
Heat triggers backtested at setup against 2 to 3 years of local weather history, calibrated instead of guessed
Every blast waits for your one-tap GO and respects a hard quarterly cap
Your site flips into storm or heat mode while opted-in customers get the booking email
A worst-first dispatch sheet clustered by street, putting tarp-now ahead of tune-up
Auto-off after 72 hours, with one 'still need help?' sweep
Roofer templates that carry the required Florida storm-notice language, with deductible and incentive wording blocked

Armed within two weeks. Texting switches on in week 3, because carrier registration runs on the carriers' clock rather than ours.

How it lands

  1. Pick your mode

    Storm for roofers, heat for AC. On the setup call we calibrate your triggers against 2 to 3 years of local weather history, so the activation count is known before you pay for a season.

  2. We build the page and load the book

    Your storm or heat page goes up and your opted-in customer list gets loaded. Texts stay a hard rule, going only to customers with logged written consent.

  3. Weather hits, you say GO

    The feed trips a real threshold and you get one message asking you to reply GO. If you don't reply, no blast goes out, and if you do, your site flips and your book gets the booking link within the hour.

  4. Work the list worst-first

    Urgency gets triaged, with tarp-now ahead of leak ahead of tune-up, and clustered by street on your dispatch sheet. After 72 hours it switches itself off and sweeps once to ask who still needs help.

Setup
$1,500
Ongoing
$345/mo

One mode is included per trade, and a second mode adds $500 setup at the same monthly rate. Seasonal billing is available at the same annual total.

The honest math

The roofer math runs like this. Two warned wind events a year with six inspections booked each, closing half, is three $1,200 repairs at 45% margin, or $1,620 per storm, plus one storm-driven $12,000 replacement at 30%. That comes to $6,840 against $5,640 all-in year one, which is 1.2x in year one and 1.65x after, and the AC heat math lands about the same. Heat mode wants 400+ reachable customers.

Year-one math includes the setup fee. Check any figure on this page with a calculator and it will hold.

The questions owners actually ask

No. Bare severe-thunderstorm warnings never activate, because your list would be ash by August. Storm mode fires only on hurricane and tropical-storm warnings, or on severe storms the weather service itself flags as destructive or carrying gusts of 70+ mph, and no blast goes out until you reply GO.

Runs well beside

Want this running in your shop?

One free call. We look at your setup and tell you whether this is the right first machine, and if it is not, what is. In English or in Spanish.

Start with this one