Storm Mode + Heat Wave
The one machine that fires on weather, not calendars.
$997 · $275/mo
One mode is included per trade, and a second mode adds $500 setup at the same monthly rate. Seasonal billing is available at the same annual total.
“After that last big blow, crews from Orlando had yard signs up in my neighborhoods before I'd finished checking my own house. Those were MY roofs.”
What it is
One weather machine with two modes, both riding the same free government weather feed. Roofers get storm mode, where a real warning means your past customers hear from you within the hour and get in your line. AC shops get heat mode, which reaches your best customers with a booking link the week before the first scorcher and in any week your board looks empty.
What you get
A round-the-clock watch on the National Weather Service feed, checked every 15 minutes
Storm triggers gated to real threats, meaning hurricane and tropical-storm warnings and destructive-level severe storms
Heat triggers backtested at setup against 2 to 3 years of local weather history, calibrated instead of guessed
Every blast waits for your one-tap GO and respects a hard quarterly cap
Your site flips into storm or heat mode while opted-in customers get the booking email
A worst-first dispatch sheet clustered by street, putting tarp-now ahead of tune-up
Auto-off after 72 hours, with one 'still need help?' sweep
Roofer templates that carry the required Florida storm-notice language, with deductible and incentive wording blocked
How it lands
Pick your mode
Storm for roofers, heat for AC. On the setup call we calibrate your triggers against 2 to 3 years of local weather history, so the activation count is known before you pay for a season.
We build the page and load the book
Your storm or heat page goes up and your opted-in customer list gets loaded. Texts stay a hard rule, going only to customers with logged written consent.
Weather hits, you say GO
The feed trips a real threshold and you get one message asking you to reply GO. If you don't reply, no blast goes out, and if you do, your site flips and your book gets the booking link within the hour.
Work the list worst-first
Urgency gets triaged, with tarp-now ahead of leak ahead of tune-up, and clustered by street on your dispatch sheet. After 72 hours it switches itself off and sweeps once to ask who still needs help.
Armed within two weeks. Texting switches on in week 3, because carrier registration runs on the carriers' clock rather than ours.
The honest math
The roofer math runs like this. Two warned wind events a year with six inspections booked each, closing half, is three $1,200 repairs at 45% margin, or $1,620 per storm, plus one storm-driven $12,000 replacement at 30%. That comes to $6,840 against $4,297 all-in year one, which is 1.6x in year one and 2x after, and the AC heat math lands about the same. Heat mode wants 400+ reachable customers.
Year-one math includes the setup fee. Check any figure on this page with a calculator and it will hold.
The questions owners actually ask
Miami gets dozens of severe-thunderstorm warnings. Won't this fire constantly?
No. Bare severe-thunderstorm warnings never activate, because your list would be ash by August. Storm mode fires only on hurricane and tropical-storm warnings, or on severe storms the weather service itself flags as destructive or carrying gusts of 70+ mph, and no blast goes out until you reply GO.
Doesn't this just move calls I'd get anyway on the hot days?
The sends fire on the forecast, 3 to 5 days ahead, so the schedule fills on the shoulder days and the peak days stay open for full-margin breakdown calls. That's by design, and it's the first question every sharp owner asks.
What am I paying for in February?
The off-season is on the invoice. You get a May list-scrub and consent refresh, a June save-our-number hurricane-prep campaign, and a mid-season fire drill, which comes to about nine bucks a day for someone watching the radar so you don't have to. If you'd rather pay seasonally, we bill June to November at full rate and December to May at keep-warm, for the same annual total.
Is this spam?
No. Emails go to your opted-in book with the required footers, texts go only to customers with logged written consent, and texting switches on in week 3 after carrier registration. Every blast waits for your one-tap GO under a hard quarterly cap, and a blast you don't approve simply never goes out.
Miami never hits 100, so what actually triggers heat mode?
Heat products rather than raw temperature. That means heat advisories, a heat index at 105+, the season's first three-day run of 92 to 93 degrees, long humidity stretches, and a slow-board detector for empty weeks. Thresholds are backtested at setup against 2 to 3 years of local station history, so you know the activation count before you buy the season.
Runs well beside
Want this running in your shop?
One free call. We look at your setup and tell you whether this is the right first machine, and if it is not, what is. In English or in Spanish.